Rethinking Cultural Tourism in Europe and beyond

TExTOUR is an EU-funded project which co-designs pioneering and sustainable cultural tourism strategies to improve deprived areas in Europe and beyond.

Our goal? To integrate cultural heritage, tourism activities and local communities – sustainably. The result? A greener environment, a healthier economy and happier people.


Eight diverse and complementary “cultural tourism” areas will allow us to test a wide range of scenarios: inland and coastal, rural and urban, and remote.