About the project

Integrating cultural heritage and tourism sustainably

TExTOUR project will work with local communities to create social, environmental and economic benefits for all stakeholders.










Cultural tourism is about managing cultural heritage and tourism in an integrated way. It’s about working with local communities to create benefits for everyone involved. This helps preserve tangible and intangible cultural heritage while developing tourism.

TExTOUR is an EU-funded project which co-designs pioneering and sustainable cultural tourism strategies and policies. The ultimate goal is to improve deprived areas in Europe and beyond. To do this, it sets up Cultural Tourism Labs at eight pilots located within the EU and outside it. Various societal players and stakeholders in the Cultural Tourism sector will be involved in the Cultural Tourism Labs.

The selected pilots have diverse and complementary characteristics, which enables the project’s experts to develop a wide range of scenarios for inland and coastal areas, rural and urban, deprived remote or peripheral areas, facing multiple social, economic and environmental challenges.

Are you a policy maker, practitioner or part of a local community? Via the TExTOUR open access platform, we will share with you our knowledge gained as the project unfolds so that you can benefit directly.



Scientific and technical objectives

  • Identify the difficulties that certain regions face when promoting and enhancing their cultural heritage
  • Demonstrate that cooperation between regions and countries can encourage cultural tourism development and socio-economic growth in regions
  • Set out sustainable cultural tourism strategies
  • Integrate the generated knowledge into a platform to support policy makers and practitioners in assessing cultural tourism strategies and services
  • Test the platform in the eight selected pilots

Socio-economic objectives

  • Create an adaptable inclusive and modular investment strategy
  • Foster local capacity building in the pilots and their local communities
  • Understand how cultural tourism can promote local development
  • Create an overarching, inclusive and modern European identity based on a network of local identities


TExTOUR impacts can be put into four categories:

  • Policy impacts

    We will propose new policies and strategies on cultural tourism by assessing current trends and identifying best practices.

  • Economic impacts

    We will assess costs and foster new policy approaches and sustainable business models with public-private-people partnerships. We will also advise on how to better use European Structural Funds.

  • Social impacts

    We will help preserve Europe’s cultural identity, including minority cultures.

  • Research impacts

    We will produce actionable data to assess synergies for implementing cultural tourism policies and operations.


Fellow projects

Interesting projects which share objectives and thematics with TExTOUR.

🇪🇺 Horizon 2020

Horizon 2020 is the EU’s flagship initiative for securing Europe’s global competitiveness.

By coupling research and innovation, Horizon 2020 is helping to achieve this with its emphasis on excellent science, industrial leadership and tackling societal challenges. The goal is to ensure Europe produces world-class science, removes barriers to innovation and makes it easier for the public and private sectors to work together in delivering innovation.

Visit the official website to know more.