Published on 22 Dec 2022
The Zittau Mountains Natural Park, in Germany, was awarded with two prizes from the Innovation Contest Tourism 2022.
The Zittau Mountains are the German part of the Lusatian Mountains, in the extreme south of the Saxony region of Germany. If you haven’t heard of if before, this is your chances. In fact, two innovative cultural tourism projects from Zittau Mountains Natural Park have been awarded with the Innovation Contest Tourism 2022.
The contest aims to find and promote new ideas of sustainable development. The submitted projects went through two rounds of selection. 50 projects passed the first round, accessing to a tutoring and workshop phase. A new selection was made among these 50 projects in November 2022, and the final winners were announced during the award ceremony in Dresden, on the 2nd of December.
Two prizes for tourism development projects were awarded to the Zittau Mountains: one to the Zittauer Stadtentwicklungsgesellschaft mbH and one to the Touristische Gebietsgemeinschaft Naturpark Zittauer Gebirge / Oberlausitz e.V. (TGG).
The project proposed by the Zittauer Stadtentwicklungsgesellschaft mbH is called “Umgebinge Kultland”. It presents the Umgebindehouse as a leading brand for the three-country region of Germany, the Czech Republic and Poland. Behind the “Umgebinde Kultland” stands a large crowd of Umgebindehouse-Enthusiasts, which make the project at all possible.
The project is about a digital platform to bring together all the different touristic services from the region.
As said by the Managing Director Susanne Mannschott “We want to strengthen adventure and active tourism, make stories and information about the Umgebindehouse visually tangible and link them to the offers, and thus bring our region more into the focus of visitors.”
This project will build and industrial culture, cultural landscape and a regional life feeling while offering touristic experiences.
The Minister of State Barbara Klepsch, during the ceremony speech, addressed how important is to offer creative tourism choices during crisis periods such as the one we are going through at the moment.